Announcing Exposure Therapy’s 2025 strategic topics and updates

Here’s what I didn’t know when we launched Exposure Therapy:

You can only ever really build half a community.

Your members build the other half, and you can never know what the whole of your community will look like until they show up. Now that we’re nearly a year into building this, I can see what Exposure Therapy really is.

This is where strategic minds come to decode culture, together.

• This year alone we will have given our community 10+ original, in-depth research reports on topics ranging from Build Your Strategic Mind and How To Predict The Future to Matters of the Heart. In 2025, we’ll be tackling topics like Infinite Play, Body Culture, Creativity and The Evolution of Trust. You can see our full slate of 2025 topics here.
   

• We’ve brought in experts like Rory Sutherland, Matt Klein, April Dunford and Zoe Scaman to give us insights that go beyond what they share anywhere else. We’ve also welcomed people like the world’s #3 female poker player, Australia’s most famous mentalist and uncertainty experts to teach us from the margins of strategy.
   

• I’ve made hundreds of personal connections between the founders, CMOs, strategists, creative directors, thought leaders and marketers in our community and relationships are flourishing. There are long standing think tank groups, people planning vacations together, and members that are collaborating on projects and new ventures.
   

• We’ve had immersive wildcard activities and workshops that exposed us to the edges of emerging culture and strategy like rage rituals, neuroplasticity challenges, future artifacts and placemaking.
   

• Members have used the resources and learnings in Exposure Therapy to create provocative brand strategies, innovate product roadmaps, win clients, enrich their research and grow their skills.
   

• We’ve hosted 3 incredible private, specially curated dinners in LA and NYC for members that flew in from around the world to meet others who share their passions and curiosities (and we have one final dinner happening this December).
   

• Every single day conversations are happening in our Slack channel, because with this much programming, people have a lot they want to process and understand together.

I’m so motivated by the wonderful platform that Exposure Therapy has grown into in just 9 months that I find myself working harder and harder to make this place unlike anything else that’s out there.

And it’s only going to get better from here. We’re adding retreats (our biggest request from members), special guests and other surprises along the way.

That’s why we’re increasing the annual membership to $4,000 beginning in 2025.

Join us for the current $3k price by applying before Tuesday, December 10th. 

After that prices go up. We only have 2 cohorts open before it’ll be too late.

If you feel intellectually isolated but wildly curious about culture, strategy and why the world works the way it works, you deserve to invest in yourself.

I think people like us want to learn everything because we have a lot to give back, not just to our professions, but to the world around us.

Come join us.

Yours,

Jasmine Bina
Founder & CEO
Concept Bureau, Inc.